Selling Canadian Books and Translation Rights in China
With a population of 1.3 billion people, its membership in the World Trade Organization and its ongoing economic reform, China is a major player in international trade, offering challenges and opportunities for Canadian publishers seeking new markets. This timely and practical guide is designed to help you understand China’s complex publishing environment. It profiles consumers of English-language books, discusses marketing strategies and distribution channels for export sales and looks at key players for rights sales.
Published in 2004 | ISBN 0-9734444-2-8
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